Bernard Zick's                                                                         

REIT
REAL ESTATE
AND MORTGAGE
REPORT

August 2004

The REIT Real Estate and Mortgage Report is published about once a month. It is intended to serve no special or worthwhile purpose.  It is just my way of telling you what is going on in the world of real estate education and the mortgage business.  My only goal is that I don't get sued and you are entertained a bit.  For an e-newsletter of merit, our next issue of Advice for the Impatient Investor will be out the first week of September.

 

Editors: Bernard "Barney" Zick bernard@zick.com, Karen Zick and Amy McIntee

This email was sent to you by REIT, Corp. To ensure delivery to your inbox (not bulk or junk folders), please add bernard2--9168385@autocontactor.com to your address book.

 

In this issue:

FreedomEquityMortgage.com

  • The Big Lies About the Loan on YOUR Home!
  • Ron’s Point of View
  • Loan Originator and Real Estate Broker
  • Mortgage Business Builder Boot Camps

Zick Stuff

  • As the World of Seminars Turns!
  • What is Our Tax Burden?
  • Special Event: Mark Victor Hansen's Mega Marketing Magic

Upcoming Events

 

FreedomEquityMortgage.com

August’s Mortgage Article:

The Big Lies About the Loan on YOUR Home!

We grow up hearing things over and over so much that it makes them seem true.  Here are some of these things you should consider…

1.      Paying off the loan on your home makes it safer.  Okay, there are two brothers that both own $500,000 homes.  Able owes $100,000 and his brother Baker owes $450,000.  Both brothers get sick and can not pay their loans.  The interesting thing is that once you have paid all that money in to build up equity, you can not get a loan if you mess up your credit and can not work.  So which of the two do you think the mortgage company will “work with” – granting time and extensions?  Baker!  Able has a large equity and the lender knows they will get paid if they take that house back.  Now who is safe?

2.      The equity in your house is a good investment.  Able and Baker’s houses go up 10% or $50,000 in a year.  Who made the most?  They both make the same amount of money!  Having equity does not make you money!  In fact, Baker made $50,000 on $50,000 of capital and his return is 100% for the year.  Able, who has the big equity, only made 10% on his investment.

It is easier to borrow on your house than any other asset.  Why not take out that equity and invest it at a rate of return higher than the cost of the money?

If you used $50,000 of your equity to buy a place costing $500,000, say a four-plex, and it went up $50,000, your rate of return on your investment that you drew out of your house would be 100% and lending rates are mostly under 8% on the home you own nowadays!  That is positive leverage!

Just do me one favor.  If you draw out the cash from your home’s equity to first pay off your credit cards, please hide them in ice in your frig so you won’t run them up again!  You need to use that money to pay off the cards then buy property so you won’t be in an endless cycle!


August's Bonus Article:

Ron' s Point of View

Reprinted with permission of Ron Bloomingkemper, CEO of Freedom Equity Mortgage

It was Henry David Thoreau who said, "Most of us die with our music still in us." Maybe this profound statement applies to all of us. Life has a way of slowly eroding our hopes and dreams, not because the world conspires against us, but because we slowly stop believing. The most wonderful word in the English language is "hope." It may be the most powerful state of mind that can exist. Human beings have crossed unexplored lands and seas in "hope" of dreams and a better life. People have held onto life with all odds against them because of "hope." Hope is the belief that dreams will come true, a belief for a better life or future.

Why do people stop dreaming and in turn, stop hoping? The answer is simple, we are taught to quit. We are taught to stop hoping by our parents, friends, supervisors, and even ourselves. We are not taught to give up in a malicious or direct way. No one is intending for us to fail. We are taught to fail in order to "protect" ourselves from the disappointments of life so when we face obstacles or failure, we often give up and avoid the pain of disappointment. Our dreams lie shattered on the rocky shores of life.

You see, if you do not try, you will not fail! If you do not try, you will not be disappointed. We are encouraged to achieve "safe" things like a regular job, social security, good benefits, and things that are easily obtainable. What happens when we stop seeking dreams and start accepting what life is willing to give us? Usually nothing bad, but also nothing extraordinary and when life comes to its final close, we wonder, "What if?" "What if we had taken a chance?" "What if we had made that investment?" "What if we had started our own business?" "What if we had pursued our dream with passion and hope?" If we give up hope, we will never know the answer to these questions. Hope comes in two forms: hope given to destiny or chance and hope directed by action and passion.

Hope given to chance or destiny is a lottery. You buy a ticket and then wait for something to happen. We bought the ticket of life when we were born but that never guaranteed us anything. You can hope for good health, but never exercise or eat right. The other kind of hope, hope fueled by believing you can reach your dreams through passionate and directed action, is a wonderful, thrill-filled adventure with ups and downs that always has some kind of reward.

This all leads to the question every human being asks, "How do some people achieve fame, fortune, or riches?" The path is never quite the same for anyone, but the formula never changes. It starts with a thought or idea. The idea or thought grows into a dream, the dream is converted into a belief, a belief into action fueled by passion, and the passion is never surrendered or relinquished. All dreams and hopes are fueled by the emotional excitement that no matter the obstacle, it can be overcome. No matter the disappointment, it can be endured. No matter what others tell us, we will not waiver from the deep seeded belief that we can succeed, that we can achieve our hopes and dreams.

When we lack passion for anything, whether our marriage, job, or dreams, it is impossible to pursue any of them with consistency. We will "try" for a while but always fall back into mediocrity, scratch our head and wonder why we stopped trying. This day will come to a close, life will continue and when it is all said and done, you will end the day with a choice. The choice is either to start tomorrow with passion about your dreams and pursue them with an uncommon energy or slowly rise from your slumber and almost in robot fashion, routinely go through another day. What is your choice? How much "music" is still left inside you?


August’s Mortgage Q&A:

Loan Originator and Real Estate Broker

“Can I be a mortgage originator and earn a real estate commission on the same deal?”  Yes, in most states.  Keep in mind you will be held to a higher level of scrutiny than if you only played one role.

I am currently closing a deal where I a playing both roles.  They have wanted copies of EVERYTHING and insisted that I move the buyer’s real estate purchase deposit to the title company and send them copies of the checks to me and the checks to the title company.

From the client’s point of view, they really have my attention!  I am going to make sure everything goes well on this one.  From my point of view, I am better able to serve the client and I am getting paid well for it.


August Mortgage Update:

BRAND NEW:

Mortgage Business Builder Boot Camps

Only $1,995 per person!

Our Mortgage Business Builder Boot Camp is the most in-depth intensive three-day Boot Camp you can imagine on how to market, sell, and build your own cash flow generating mortgage origination business.

SIGN UP AND RECEIVE TRAINING AND HANDS-ON ASSISTANCE WITH YOUR FIRST THREE LOANS FOR ONLY $1995.*

• Huge Text, new in 2004, with scripts, marketing plans and instructions
• CD Self Training Program
Web Site Reference Center
• 90 Days of phone support while training
• Our recruits get personalized help from Karen Zick on your first three loans.

This is an opportunity that will pay for itself! It is the chance to begin a great business with really no cost to you once you have finished your first three training loans. You will get back 25% of the points to pay you back, (or more than pay you back) your training costs. This business that does not require an office, an inventory or employees! It could not be better! And it fits perfectly with your investing, brokerage or any other professional services business.

At the three-day Mortgage Business Builder Boot Camp, day one will focus on marketing and sales. The second day is about how to present loans and how to present the opportunity to people you will sign up and the third day concentrates on how to do the paper work. Plus, there will be a bonus session on how to do hard money loans. The first Mortgage Business Builder Boot Camp will be in
Chicago in September, followed by Houston and San Diego in October and November.  

Go to
www.zickhomeloans.com to see the services you too will soon be able to offer. To sign up, click on the Employment tab, or for more information select "Contact Us."

Click here to register for an upcoming Mortgage Business Builder Boot Camp.

*You will need to pay an additional $299 direct to Freedom Equity Group for your State Registration as a mortgage originator and a year of your own web site. If needed, we will assist you with this. We will accept $1995 and send you a bonus course or you can choose to make payments of $695 now and $500 out of each of your first three loans.

Only $1,995 per person!

We hope you can join us!

Zick Stuff

As the World of Seminars Turns!

From my point of view, the seminar market has changed.  You may have noticed, we stopped doing our mini-seminars.  Maybe we will go back to them some day but I think that model has run its course for awhile.

There are two reasons…one is inside the industry and one is outside and affects you.  First the inside reason.

I don’t know how long ago it was, (maybe 20 years) but I was on the stage with an attorney from Florida named Larry Pino.  Larry was trying to find his place in the real estate educational industry.  He had come up with a home study course that included tons of blank documents.  He soon also came up with a course on estate planning and asset protections as I recall.  He was a good speaker.  Smart.  Expressed his ideas well.

Back then, there were several producers of multi-speaker events.  Wright Thurston is the only one still doing it.  They would have a speaker every two hours for one to three days.

Larry and I had something in common.  Since we did not “hard sell” we sold less than many of the other speakers.  He and I tended to educate more than sell.  So we often found ourselves on the end of the program.

From my point of view he disappeared for awhile.  Next I know he had one of the first high priced boot camps but with a twist.  It was on “Paper” -- the buying and selling of notes and it was held at his offices in Orlando.  It was sold via “Previews” -- three hour sales-oriented free lectures.  He did this about ten years.  (This is a wild guess!)

Anyway, somewhere along the way, he perfected the process of previews and started doing them for other speakers.  Bob Allen uses him almost exclusively.  Optionetics does too.  Ron LeGrand and Wright Thurston asked him to participate in their multi-speaker preview events.

I talked with Larry about one year ago about being a part of their system.  Larry wanted to do it but it was delegated to someone that dropped the ball.  So I went with Optionetics, which looked like a better fit.

But Larry, in an apparent move to control the whole market, now does about two different speakers a month.  That means that if you live in L.A., you could have a choice of twenty previews each month to attend.  Each offers a $2,000 to $5,000 program.  To my mind, that model has been flooded out.  It no longer works.  So I am not doing previews now.

Problem is, that makes it hard to continue doing boot camps.  But then, I make more money doing real estate and I want to build our Freedom Equity Group mortgage marketing program too.  So that will be my new emphasis.  We will do boot camps when we can get good co-sponsors.  

But there is a second reason…

The previews work best when the new investor market is “hot.”  That market is hot when tons of new would-be investors enter the market.  From my point of view, the great appreciations over the last few years and the low interest rates have driven people crazy.  They see people making money hand over fist and it drove them nuts.  They wanted in.  Thus previews were filled.

Many markets are not as hot as they were.  Interest rates are inching up.  Previews are not filled.  And here is the catch…buying is getting better and bargains are popping up.  Crazy, I know, but it seems that when the seminar business is hot, the markets are near impossible.  When the markets start working, the new first time investor disappears.

Don’t get me wrong…there is no bubble.  The economy is strong and growing.  But Las Vegas increased 50%, yes 50%, since a year ago and I don’t think you will see that twice in a row.  And I don’t think Orange County will hit 38% a year from now…as it has in the last year.  Good numbers will be seen for sure, but not that wild!

If you are part of the last crop of new investors, hang in there.  Things are getting better.  The markets are improving.  This is all a repeated cycle and I have seen it several times.  Meanwhile, you won’t be seeing me as much in that I am home doing loans and deals.  You should be too!

What is Our Tax Burden?

 

Every year an independent tax watchdog group analyzes the average tax burden on Americans, and then calculates the "Tax Freedom Day".  This is the day after which the money you earn goes to you, not the government.

This year, tax freedom day was April 11th. That's the earliest it has been since 1991. Its latest day ever was May 2nd, which occurred in 2000.


Special Event:

Mark Victor Hansen's Mega Marketing Magic

Barney's personal friend, Mark Victor Hansen, presents his Mega Marketing Magic event later this month, August 27-29.  For over 15 years Barney spoke about the topics of U.S.P., Negotiating and Sales to Jay Abraham audiences.  Barney's presentation at this very special event in Los Angeles will be "Can You Tell Them Why They Should Do Business With You?"

Perhaps you're asking yourself, "Why is this event important to me, a Real Estate Investor?"  Using effective marketing techniques helps you reach buyers and sellers.  Marketing Is the Key to Building Any Business and Your Personal Time and Money Freedom.  The fastest, easiest and most economical way to become great at marketing is to model the experts who do well at marketing.  Join the World’s Top 10 Marketing Experts when they Reveal Closely Guarded Strategies, Tactics and Marketing Systems You Can Use Immediately.

Give Us 3 Days... and We'll Show You How to Generate All The Customers, Sales and Revenue You Want... Systematically, Automatically and On demand!

MEGA Marketing Magic is designed specifically for entrepreneurs, independent professionals, and small-business owners in any industry...just like you.  This will be a business life changing event if you have never been to a major marketing seminar before.  It doesn’t matter if you’re a lifelong veteran of business or a brand-spanking-new entrepreneur.  If you want to grow your client list, sales and profits through marketing, MEGA Marketing Magic is for you.  Consider this three-day event your 2004 Marketing MBA!

  • Create systems that automate your promotions...so you can focus on business without worrying that your marketing is getting done
     
  • Continue generating qualified leads for your business now that the do-not-call list has hamstrung your telephone prospecting
     
  • Break out of the cycle of "feast or famine" where you’re either starving for work or at risk for losing your sanity trying to juggle too much
     
  • Choose the best way to market your business...because you’re like a deer in headlights when faced with the seemingly limitless options
     
  • Stand out from the competition when customers are shopping on price alone
     
  • Make money on the Internet...and find out whether your business even needs to be online
     
  • Generate a greater return on your marketing investment...because you’re tired of throwing money at a marketing program that produces little to no sales
     
  • Identify the types of marketing that would work for your business
     
  • Accurately measure results your marketing generates
     
  • Systematically grow your business

To Register and/or get More Information -- Click Here!!

 

 

First Mortgage Business Builder Boot Camp in Chicago

 

Glen Ellyn, IL

 

Thu., Fri. & Sat., Sept. 16th, 17th & 18th, 2004

 

Houston & San Diego are next! 

 

Details in this newsletter...


Next Real Estate Options Boot Camp

 

Atlanta, GA

 

Fri. & Sat., October 1st  & 2nd, 2004

 

Details below…


Special Event: Join Barney and Mark Victor Hansen at the Mega Marketing Magic Event

 

Los Angeles, CA

Fri., Sat. & Sun., August 27th, 28th & 29th, 2004

 

Learn the missing link in ANY business (even Real Estate Investing and the Mortgage Business): Marketing!

 

Look for details in the last article in this newsletter.


Upcoming Events

For those of you who purchased a Boot Camp as part of your home study materials, you will have to use your privilege this year. If you have attended our Options Boot Camp before, you may come again. The information has been revised. Of course, the portion of the Boot Camp when we work on deals, which takes most of the second day, is different for each event. It is a real eye opener for those of you yet to do your first deal.

For more details about our Options Boot Camp, Click Here.


Real Estate Mini-Seminars

Go to www.zick.com to see current listings between newsletters.


Real Estate Mortgage Business Builder Boot Camp

Chicago, IL

Only $1,995 per person

 

Thu., Fri. & Sat., Sept. 16th, 17th & 18th, 2004

Click here for more information or to register for a Real Estate Mortgage Business Builder Boot Camp.


Real Estate Options Boot Camp

Atlanta, GA

Only $1,995 per person

 

Fri. & Sat., October 1st & 2nd, 2004
 
Tentative; Location to be Determined

  


Click here  for more information about upcoming Options Boot Camps! 

Click here to register for an Options Boot Camp. 

Questions?  Send us an email or call our office at 800-677-3253.


It Pays to Attend and Costs to Miss Out

Just to let you know, we are putting into place a new policy. When you sign up for a two day boot camp, we will get your credit card information. If you DO NOT show up, we will be charging you a “no show” fee. This is done throughout the industry. We pay for room size and order coffee, and hire help depending on the number of people signed up. In order to keep cost in line, this fee will be in effect from now on.

The Fine Print...

(Back to top)

We will do one newsletter like this one (REIT Real Estate and Mortgage Report) and one called Advice for the Impatient Investor, approximately once a month. 

 

(However, keep in mind, our newsletters are free so don't get upset if we skip one occasionally!)  

Advice for the Impatient Investor has been published for fourteen years (but not in a row). The next issue should be out about September 1st.  The next REIT Real Estate and Mortgage Report will go out on or about September 15th.  

Folks smarter than us told us to say: We take no responsibility for the accuracy of the postings.  All contents of the postings are the responsibility of the posting party.  The foregoing material is strictly for informational purposes only and does not provide legal, financial, accounting or investing advice or services. Use of any of the foregoing information does not create a client relationship.  You should not act on the information provided without seeking legal, accounting and tax counsel of your choice.

We reserve the right to terminate the subscription of anyone at any time.

Copyright note: Submission of an email message or art work affirms that you are authorized to and have given Bernard Zick, et al, non-exclusive permission to reprint the content of your message in all forms, electronic or otherwise, in all languages throughout the world.

Copyright © 2004 by Real Estate Investors Training Corporation.

ISSN # 0272-8559

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Remember: You may be my student, you may be my best friend and I MAY love you…but, I am not a lawyer.  I am not YOUR real estate broker.  You are not my client.  This e-mail is not intended as legal, real estate or accounting advice.