The missing Key to Marketing Communications... Your U.S.P. - this is the video and audio program that tells you how to avoid price competition by communicating your uniqueness to your customers and clients. This process will not only help you define yourself verbally to your customer, it will help you find the words for ad copy, brochures, telephone book ads, and assist you in hiring and negotiating.

A simple three step negotiating method that will show you how to get more of what you want while making the other guy feel they won. Also, how to beat the toughest negotiator you will ever meet and how to buy a caddy on a VW budget.

This album covers errors and opportunities. Potentially costly marketing errors are covered but more than that, you'll be able to listen in on live conversation with consulting clients that sought Mr. Zick's advice. Hear how practical marketing problems get quick solutions. Listen to the creativity which can turn roadblocks into profit pathways.

For Business Owners who never thought they'd have to know sales - What are the attributes that top sales people reflect? How do you know if you or an employee will be good at sales? How do you spot your weakness or their weakness in sales? How do you team sell or build a sales team?

Using real -life examples, Barney's concept goes beyond the popular Win-Win or Win-Lose negotiating strategy and shows how highly successful people easily negotiate their way through life--not by strong arm tactics but by giving more to get more.

"Thank you for writing such a sound work on the art of negotiating. I have since changed my approach from giving them both barrels a lot of the time to that of a friendly persuader as you so rightly advise. The results have been immediate even down to negotiating my way out of a parking fine. Just shows even an English policeman can be negotiated with if done in the right manner. So thanks again for a great book I will refer to it often. Kind regards, Jonathan Dowden, Sales Director, Dowden Supply, United Kingdom"

6-cassette audio album by Dottie Walters and Barney Zick with special material not available in other sources by the late Howard Shenson. How to cross-market your body of knowledge and expertise. Add multiple lucrative income sources, including products, to promote your career.